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Philosophy & Pricing

A few years back when I started using Airset there was a very clear difference between what it offered and what everybody else offered. This difference came from a core philosophy, and had very practical implications. It was the reason we chose Airset.

Every other online group-organising software I have come across, from Google Apps and Zoho Business to educational CMS like Blackboard and Moodle, proceeds from the same assumption. I join. I am asked to name my organisation/company, and then I become King of that company. I am the Super-Administrator, and I can appoint administrators and give them privileges. They can appoint juniors and so on. The structure is a pyramid and if anyone wants to create a new group/project/whatever, they have to ask the person above them in the hierarchy, and sometimes the request needs to go all the way up to the King at the top. This is the kind of hierarchical system that rules Medieval England.

Airset, on the other hand, more nearly modelled an ideal 18th century town. Everyone is queen of her own castle, and people join together in different overlapping groups, needing nobody else's permission. I am the head teacher in the school and I rule the school group. Jeff is the head volunteer fireman and I am a member of his group. And so on. Importantly, groups can come and go. Some of us decide to hold a summer fair. The originator oi the idea starts a temporary group. We join. The fair is held. The task is done and the group is disbanded. In this model there is no King, and groups are tools through which people come together for as long as necessary - and groups interact and overlap as needed.

These two models are very different philosophically, and have different pedagogical and practical outcomes. They have different core objects. In the first model the core object is the organisation, which has an administrator who admits members and assigns them roles. In the second model the core object is the individual who bands together with other individuals in a variety of groups that are of varying degrees of permanence. In the first model, when I leave the company I leave the Airset group, and all my relationships inside the company group are lost. In the second model, when I leave the company, I lose membership of my official work group, but retain all my other relationships.

The second model has been important to us, because our students can form their own research/workshop groups without having to ask my permission, and then share anything they want or need to share from that group to the "official" course group. This has proved flexible, popular and empowering.

Originally, as I understood it, Airset's goal was to create a personal and social organiser for people who organised in the way suggested by the second model. You joined Airset individually and then formed or joined groups: family, work, church, hockey club and so on. The tool set acknowledged this, providing non-business applications like music and photo albums. In this model paying for Airset by the group would make no sense at all. Let us call these the individual users.

On the other hand, it appears that a lot of people (maybe most people) are using Airset for some variation of the first, organisation-based, model. They probably have no need of music and photo albums, and would be quite happy to pay by the group - because their members only use one group, plus (maybe) their own personal "web computer". Let us call these the organisation users.

Brian asked the question: how can we set up payment options that will not confuse or anger people, but still take care of these two types of use? (I am paraphrasing here!) I think that there is an answer hidden in the current AIrset feature set that, with a bit of tweaking, could differentiate between these two uses, and provide the basis for the two different uses. Here is how it would work.

1. Premium individual users pay $2 per month. For this they can join or start as many groups as they like. Each group has 1gb of storage, and each member gets 1gb of personal storage. Each group can contain a mixture of free and premium members. Free members see advertisements on every page they visit in Airset. Premium members visit the same pages but see no advertisements at all.

2. Premium organisation (business?) groups cost $10 a month, which is paid by the person starting them. The group gets 25gb of storage. Each member gets 1gb of personal storage. Everybody who is invited into the group gets an advertisement-free view of Airset.

3. The master group option is only available to premium business groups. In fact every premium group IS a master group, and every group organiser can create as many child-groups as they wish, linked to the main master group. The only rule is that only members of the main group can be invited into the child-groups.

4. Master groups are tweaked so that sharing information from the master group to the child-groups is optional. This provides a new level of functionality that allows separate sub-groups to be created within a premium group. (From recent forum posts, it would enable groups to be created for two separate stage shows, assuming that everyone involved in the shows was also part of the master Theatre group.)

Airset would then have two clear offerings:

1. Airset Personal (for people who joined as individuals and formed "informal" groups, as in the original model; and
2. Airset for Organizers (for people who want to organise and maintain businesses, churches, clubs, and so on).

Does that make sense, Brian? Does it make sense to anyone else - LOL?

Cheers
Owen
 
indifferent I’m curious to see if this flies or not!
Inappropriate?
4 people like this idea

  • Owen Kelly
    Inappropriate?
    I would like to clarify a couple of points.

    1: The Airset Personal model would allow for family groups where members regard Airset differently. Family members who made Airset their main/only diary & organiser would probably happily spend $2 a month to be premium users, while family members who only used it occasionally because everyone else did would probably live with the advertisements - but everyone would get to be in the same group.

    2: In the Airset for Organisers model, I do not visualise the sub-groups or child groups as having any extra storage. Rather the main group would get 25gb, and the group owner would get the option to allocating part of that allowance to each sub-group they created.

    This would allow for the creation of short-term discussion/planning groups (that are insulated from the view of other members) which do not need their own storage. It would also allow for organisations that wanted to create, say, a main company group and four departmental groups, each with 5gb of storage.

    If group organisers did need to exceed their 25gb allowance then they could purchase additional storage space from Airset that they could allocate between the master group and sub-groups.

    Apologies for not saying this the first time :)

    Owen
  • JimB
    Inappropriate?
    1. AirSet Free-- No https, everyone has ads, 1 GB of storage. Create as many as you'd like.

    2. AirSet Personal-- You get the same functional AirSet as you have always enjoyed, up to 1 GB storage for your personal web-computer and for one more web-computer you create--both without ads and with https. Additionally, you will not personally see any ads in any group(s) that you join--other members may see ads, depending on their (or the groups) subscription level. Cost is $5/month or $36/year.

    3. AirSet Small Group Organizer-- This can be purchased for each group that you create--even your personal web computer. Same AirSet features that you enjoy, plus https, up to 10 GB storage, no ads inside your personal web computer, no ads in the personal web computer of any members, or the web computer for which you are subscribing to this service. Cost is $12.50/month or $120/year.

    4. AirSet Buisness Group-- The can be purchased for each group that you create--including your personal web computer. Same AirSet features that you currently enjoy plus https, up to 25 GB storage, no ads inside your personal web computer, no ads in the personal web computer of any members, no ads inside the web computer for which you are subscribing to this service. Cost is $15/month or $150/year.

    5. AirSet Added Storage-- Can be added to any AirSet web computer--even the free service. $3/5GB per month, or $24/5GB per year, up to 100 GB. Whatever level is purchased will be the maximum available for that web computer. (e.g. if you purchase 5GB, then the total available is 5GB, not 1GB free + 5GB purchased).

    6. AirSet Desktop Sync-- Current level of performance with the idea to expand this service to sync with more platforms such as Thunderbird. Improve glitches in Outlook to provide syncing of all fields. This is an added service, so it has an added cost of $2/month or $18/year.

    7. AirSet Mobile-- Current service level, expanded to work with the iPhone. Get Verizon to lower the amount to $6/month and raise the amount for other carriers to $5/month. Non-Verizon subscribers have the option to pay annually, $48/year.

    Yes, it is more complex, but it does provide the customer with options and it does provide AirSet with cash flow. That's a win-win, 'cuz customers love control and businesses need money.

    There will be those that complain about the cost of this service while they are sippin' their daily $5 cup of coffee. Those we will have with us always.

    Personally, I subscribe to business forums that cost me $360/year for the ability to search the archives of that forum. I'm not going to quibble over a few dollars to keep AirSet.

    Kick it around and see what you think. I'll bet that administration is simpler than you think, considering the talented employees on the Airena staff.

    Jim
     
    happy I’m glad AirSet is still here!
  • Inappropriate?
    Owen & Jim,


    Thanks for the feedback and for thinking so deeply about the service, I think this is one of the truly great things about the internet - we can actually crowd source our business model!


    Also, Owen, that was a really eloquent description of what AirSet is trying to do and how we are different than other services. I hope you don't mind if we quote you.


    We really like the idea of a personal premium offering that would work pretty much the way it has been described here - $2/month/user, no ads, runs https, 1GB storage per web computer. You can have as many web computers as you want and you won't see ads on those web computers but other members might if they haven't upgraded to premium. Some of the other ideas you guys have suggested are also good, but we want to keep this as simple as possible so we can get something out quickly that addresses this need.
  • Comment_icon
    This would also work with family with kids, where the parents could remain free, because they can tolerate ads, but they can have their children be ad-free for the $2 / month.
  • Owen Kelly
    Inappropriate?
    Thanks Brian, and please feel free to quote me :)

    I am in two minds about the idea of keeping it simple/getting it out quickly though, because I think that, like the recent upgrade, its something you can only do once, and can't then undo.

    If there is Airset Free, and some versino of Airset Personal, then you will also need to be clear and public about what the third offering is (the group-based one), who it is aimed at and what its premium advantages are.

    Jim and I had somewhat different ideas about the group offering and since (from what I have gleaned here) Jim administrates a couple of very large groups, I suspect his ideas should perhaps carry more weight here than mine. Nonetheless I think we would both agree that this third option (Airset Business, Airset for Organizers, whatever) should be clear and attractive to a specific target group, at the time you launch the Personal option, or there is a danger that the Personal option will simply cause even more confusion.

    Cheers
    Owen
  • Comment_icon
    Owen--

    You are ABSOLUTELY correct in that this can only be done once. It needs to be right the first time 'cuz there ain't no "undo" button.

    I like your idea(s) 'cuz they are simple. I fear the revenue stream may be too small to generate the margins needed.

    I am in no way more qualified to comment on this issue than are you, or anyone else. Everyone's ideas should have equal merit.

    Jim
  • Comment_icon
    Just to be clear, we would not eliminate the current $9.95/month/group offering. There would be two types of premium offerings - a vertical offering that addresses a particular group and a horizontal offering that addresses an individual:



    1. AirSet Free - as many groups/computers as you want 1GB/group storage, advertising supported.

    2. AirSet Premium Group - $9.95/month, 20GB storage, no ads in group, or personal or All Web Computer view for members of a premium group/computer. Members may see ads on other non-premium groups/computers to which they belong.

    3. AirSet Personal Premium - no ads for you on any groups/computers to which you belong, other members of free groups/computers will see ads if they have not signed up for Personal Premium.

  • Comment_icon
    Brian,

    This sounds fine, and it gives you a solid basis to add to the separate offerings in different ways, thus in the longer term incorporating some of the other suggestions, such as the master groups, and so on.

    One nit-picking point that I think will prove important when you are selling the services: can you make sure they all have two word names?

    I mean something like this:

    1. Airset Free
    and two premium options:
    2. Airset Personal
    3. Airset Group

    Each name is then a clear and simple brand that is easy to say, easy to remember, and says what it does.

    Cheers
    Owen
  • Comment_icon
    Thanks for the suggestion Owen. We do want to keep everything to understand for our users. As a marketer, I can't agree with you more!

    Sherrie
  • greenup
    Inappropriate?
    Good brainstorming; I like the social exposition Owen started with; it really captures much of how Airset is better. Unfortunately, my mind saw a couple snags...

    1. Ownership. Who owns a file? Last I checked, USERS owned their own files. An un-premium airset WC could possibly contain 10G of files, if 10 users used their allotment totally in that place. Making "groups" the owners of files under the current arrangement doesn't work, since a user can create as many groups as they want. Additionally, I don't think you can change ownership of files. I KNOW you can't change ownership of Contacts or Cal-Items, it annoys me greatly.

    (1a. I seem to have forgotten how to check file usage and bandwidth; I thought it was on the members page, but not seeing it today.)

    Also on Ownership, I think the administration of subgroup space limitations that Owen proposes would be tiresome, just let the subgroup share from it's parent's allotment and be done with it. If the administrators need to yell at someone to delete their files, so be it. (this, all, assuming ownership and development and many other items could be straightened out)

    2. Jim's plan has as many variations as Vista. Microsoft seems to think it's a good idea, but many users get confused or annoyed when there are more than three options. Frankly, *I* was (am) confused reading his service level options. Looking again, it looks like #4 might just be #3 plus a little more disk space than you would buy with a side of #5.

    Jim's plan also includes something Brian has already said is too complicated for him to do right now; yearly pricing.

    3. I notice both Owen and Jim's plans seem to involve less $$$ than Airset's current plan, per GB or per user, at least the way I see the math. I know that's part of why they are suggesting, but really, they seem less than just flat-rate $10 per user per month too, forgetting the group options.

    4. both of these plans will cost coding time. Probably Significant coding time. Plus documentation time. That means that users will have to be put through ANOTHER, SIGNIFICANT change in service. Better hope it gets cheaper. (oh, wait. it does.)

    Owen's idea about a master group sounds neat, but I'm guessing that much extra coding is not something the team are up for right now. Hopefully they'll be able to take something interesting from these options though; They are some cool ideas.

    (NB: it looks like Brian replied as I was writing, and already is thinking nice thoughts about cheaper options; GREAT! All the sooner I might be able to afford it)
     
    happy
  • Comment_icon
    greenup--

    Ownership of a file, once shared, belongs to the group. The group pays, the group owns. A file shared to the group from a personal web computer can be unplugged by canceling the share. However, it is also a simple matter to download, delete, and upload any file that the organizer wishes to make perpetually available.

    Regarding #2--I am appalled! I have been compared to Vista! *shudder* :) Yes, it is a mix and match. Yes, there might be some overlap. No, it's not a finished product, but is a starting point to kick ideas around. Yes, it's a little complex, but so is AirSet. Yearly pricing is a no brainer. It is available on every web app that I use.

    Regarding #3-- You won't see every user signing up for a $10/month user fee. I have two larger groups--one with around 100 members and another with around 400 members. My chances of turning those members into users would be minimal at $10 per head. My chances of affording the service if billed to the group, at $10 head is nil.

    Everything takes coding time. That's what they do. Which reminds me, I get paid to fix cars---I'd better go do that. :)
  • Comment_icon
    Jim:
    Ownership of files: Afraid I don't use files right now. As I pointed out elsewhere, it is way too awkward. Is the above how you would Suggest things to work, or how they work now?

    #2, Yes, yearly pricing is a no-brainer, and discounts for it are obviously right there. In fact, I'm SURE Brian wants to do this, but I was just pointing out that he has stated that he has technical difficulties delivering it at this time for some reason.

    #3. $10 per month IS high. I can't justify it. I don't know many people that can. The complicated thing with pricing is the question of whether or not *5*times*as*many*people* can afford it at $2 per month, to make up. Also noting that as an Individual service at $10 each, each person could make their own choice about the ads.

    Anybody thinking about pricing problems should read http://www.joelonsoftware.com/printer...
    Long, but absolutely golden.
  • Inappropriate?
    @greenup & @Jim - in regards to files, with this last release we did change the file ownership model to where the group owns its file storage. If a user shares a file to the group from their own file storage and then leaves the service, the file would be gone since it was never "on the group's disk" but as Jim points out, if you wanted to keep a permanent copy in the group you could download and upload, or you could just use the duplicate option in the group.

    In regards WebDav support, i.e. the ability to have your AirSet web computer disks appear as network drives on your PC or Mac, we definitely want to do this. We have a prototype of this working but the server demands of the quick implementation were too great. We will add this in the future.
  • Jerri
    Inappropriate?
    Personally, I love this idea. Owen stated this much more eloquently than I was able to in my earlier rambling posts. Thanks, Owen!
     
    happy I’m excited that maybe Airset will implement something along these lines!!
  • Jerri
    Inappropriate?
    Wow. I am so impressed with how well Airset truly listened to its customers on this topic (sarcasm, anyone?). I logged into my account today, and low and beyhold, Google ads populate the side of my screen.

    I am absolutely disappointed with how Airset has handled this 'transition,' as I am sure are many other loyal customers.

    Shame on you, Airset.
     
    sad
  • Comment_icon
    @Jerri - let me understand this, we have spent millions of dollars developing a service that we have provided absolutely free to the public for several years. We didn't want to charge anything for it, or monetize it with advertising until we felt we were delivering enough value. We did post in our online documentation since day one that the service would eventually be either a premium subscription or advertising supported. Now after all our hard work and real money invested in creating what we believe is the best online personal and group management system we are finally trying to recoup some of that investment so that we can build a sustainable business and you are disappointed with us?!? I can understand that some users might not find either option (ads or premium) suitable and decide to leave but I would expect the reaction to be one of gratitude for the years of hard work and value delivered while the service was both free and without ads. The word ingrate comes to mind. Shame on you.
  • JimB
    Inappropriate?
    @Brian

    I agree. I think that this service provided by GetSatisfaction is cool and interesting, and is a great way to help with small problems. However, I also find that it seems to be a place for people to come and vent with little or no accountability, often over the most petty complaints.

    Yes, AirSet has and will continue to respond to the constant need for improvement, so there is still plenty of hard work in your future, but Airena staff deserves a great deal of thanks for providing an excellent product that keeps improving.

    Now about that contacts app... ;)

    Jim
     
    happy I’m glad AirSet is still here!
  • JimB
    Inappropriate?
    @Jerri-

    Ya had to post this three times?!?!

    Good Grief!
     
    happy I’m thinkin' that's nuts!
  • ChrisB
    Inappropriate?
    I was definately waiting to see, but now that they are here, I find the ads remarkably unobtrusive. The muted color choice lets me focus on my events, which I can customize to stand out even more if I want to. Nice job Airset! For me the value far exceeds any perceived intrusion.
     
    happy I’m wondering how they know I like "Delicious Vegan Cookies" :-)
    Sprite_screen 1 person thinks this is one of the best points
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