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Why are iPhoto Books Such Poor Quality?

Just got my iPhoto book

took ages and it's of a wedding I photo'd so I was quite excited - but wow! what a let down.

all the images look like they were taken with a cheap phone rather than my kit which cost a lot and takes 36mb images

the whole book was compressed down to 40mb before ordering and I was concerned that this seems small considering it was the biggest book they did, and consisted of 32 pages with around 75 images

anyone else with experience of ordering a book via iPhoto?

this is the first time I feel thoroughly let down by apple as I've been telling the bride and family that the book is going to look great and it's actually embarrassingly poor quality

surely all the books don't turn out so poor or the service would have been shut down by now?

I don't use iPhoto much as I'm a pro photographer using photo mechanic and photoshop and don't really have use for it myself - but I'm surprised that iPhoto, albeit aimed at consumers, downgrades the quality of images to the extent I sadly received
 
sad I’m dejected
Inappropriate?
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