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Too hard to find info on where the offset money goes
Beta test report from a potential member:
It's very hard to find information on where the offset money goes. What looks to me like the obvious place (the "carbon offsets" tab) is about your membership packages. I finally found information by digging through your knowledge base until I stumbled into your "portfolio," a term which makes sense in retrospect but which never would have occurred to me in advance.
As a prospective member, the most important thing to me is knowing that my offset contributions go to effective projects. If I don't immediately get a story about your accomplishments I start to have doubts, and if I still can't figure out where the money goes after a couple of clicks I might easily conclude that you're fraudulent.
What's more, tracking my footprint and feeling guilty is the stick. Feeling like I'm making a difference is the carrot.
In short, from my perspective you have both a usability problem and a marketing problem. Your projects certainly need to be findable and in my opinion they should be front and center.
It's very hard to find information on where the offset money goes. What looks to me like the obvious place (the "carbon offsets" tab) is about your membership packages. I finally found information by digging through your knowledge base until I stumbled into your "portfolio," a term which makes sense in retrospect but which never would have occurred to me in advance.
As a prospective member, the most important thing to me is knowing that my offset contributions go to effective projects. If I don't immediately get a story about your accomplishments I start to have doubts, and if I still can't figure out where the money goes after a couple of clicks I might easily conclude that you're fraudulent.
What's more, tracking my footprint and feeling guilty is the stick. Feeling like I'm making a difference is the carrot.
In short, from my perspective you have both a usability problem and a marketing problem. Your projects certainly need to be findable and in my opinion they should be front and center.
I’m confused and doubtful
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Inappropriate?Prentiss,
Really thoughtful feedback, and greatly appreciated. There's actually a link in the first paragraph of the carbon offsets section to a Projects page that answers the questions you raise, but we clearly missed the boat here -- it should be an obvious, can't-miss-it link from any page having anything to do with offsets. And come to think of it, that Projects page needs to be much richer. We'll get on it; expect improvement in this area.
I’m thankful
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Inappropriate?Ian, thanks so much for the forthright reply. It speaks very highly to the credibility of Brighter Planet.
I’m thankful too
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This solves the problem
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Thanks for saying so Prentiss! Very kind of you. Really appreciate your observations. More, please! (just kidding -- but we're all ears if you have more thoughts.)
