Make Emails Have "Brightkite" As Sender

Emails sent by Brightkite should have "Brightkite" as the sender, not "no-reply".

When scanning my inbox the messages from Brightkite (e.g. friend requests) look more like spam than useful messages due to their lack of recognizable sender name.
 
indifferent I’m annoyed
Inappropriate?
2 people like this idea

The company is working on this idea.

User_default_medium