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SMS users can't see my location name?

My friends who are using this service via SMS say they can't see the name of the place where I'm checking in.

Some background: I've been using Brightkite for awhile now. All my friends use Dodgeball. I tried to get them to test out another service, but they weren't interested. Then google dropped the news that Dodgeball is getting canned, so they all were willing to sign up for Brightkite again.

On Dodgeball, when you check in from a location, your SMS friends get a message saying "Kimberley has checked in at Remedy Teas." and the address follows. My friends are saying that all they see is the address of where I'm checking in from, which is useless to them since they of course don't have the addresses of different bars/coffeeshops/etc. memorized.

I've only used Brightkite via the iphone app or the mobile site, both of which show the names. But my friends don't have data plans on their phones - they require a service which will show the location name via SMS vs. the address.

I have them all set to trusted friends and have my privacy set to public for everything, so I don't think it's a setting I can change on my end. Is there something they'd need to change on their end to see the location name?

If not, I hope this is a pending feature for the future... 'cause without a name displayed via SMS, none of them are willing to use Brightkite :/
 
sad I’m confused
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