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Social networking or advertising?

I have a moral question for all of you. Is there a line between social networking and advertising? I stumbled across this user's stream: http://brightkite.com/people/findmesexy and noticed that its more of an advertising stream than it is not.

It seems the goal has something to do with indexing and hits.

Does Brightkite frown on this or have any policies against it? I know of others who are using BK for advertising but they are much more subtle as they are actually posting real events related to themselves and periodically drop in an item or service they sell.

I'm just curious on this topic.
 
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