Building a richer Social Atlas

In your Social Atlas I like how you have incorporated some branded recommendations, such as in the case of ZAGAT's and Mr & Mrs Smith. There are obviously some local guides which apply in the case of other cities and I think could be incorporated really well to benefit both users and publishers. The Age Good Food Guide would be a good example for a city like Melbourne, AUS. (http://www.theageshop.com.au/food-rev...)

Do you require help or input to add more of this level of data or to establish the necessary relationships? Is there a plan to incorporate more of these kinds of references?