AaE doesn't reload page on pubsite?

Some UI suggestions for AaE on pubsite, could it be that the AaE form is a js window that opens or drops down so the page doesn't reload? Might give the impression of not having to leave the page you are on to ask the question. Also, could you ask the question first before having to enter any of the contact info? I like how drop.io lets me create my drop before I give any details. I think turning the experience around (asking before entering contact info, instead of entering contact first) might help retain folks during the process.