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Better metrics for Facebook applications!
Right now, the only metric for "success" for a Facebook app is number of installs. I'd love to see some other ways to understand which apps Facebook customers actually value -- like, say, time spent using the app per session, or over a period of time.
Anybody else have any ideas about what would make for a good Facebook app metric?
Anybody else have any ideas about what would make for a good Facebook app metric?
I’m numerically challenged
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Inappropriate?Facebook has updated this so it's now providing stats on engagement. That basically tracks the activity a given app has relative to its overall install base. If you want a pretty good tool install the Appsaholic Facebook app. It will compare users and engagement across all the top apps. And it will allow you to add your own (or other small) apps to the mix to get a good feel for how you're doing.
I’m getting my sea legs with this stuff
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Inappropriate?I sometimes use Appsaholic, a Facebook app that tracks several kinds of data for many, many apps. You can also add your own app for tracking. They collect engagement as well as distribution metrics as you can see here:
Here's the day by day data you get in the app-specific view:
I’m trying to kick my appsaholism
