PMOG is an infinite game built on individual network histories, transforming our web surfing into ongoing social play. With a game head-up display in Firefox, players can bomb each other, wage war over web sites, and lead other users on web missions. Ordinary web sites become caches for items and currency. PMOG fuses an MMO into our WWW. PMOG stands for Passively Multiplayer Online Game. Players play without playing; clicking around the internet turns into experience points and currency.