Educational Rhetoric

I am an educator, and I have a problem using business rhetoric when asking students for feedback about my courses. For example, I'd like students to be able to use GS for each of my classes. The only way I can do this is by added each as "products." While they might very well be "products," rhetorically, this is problematic. Even the title on my "company's" index page "Customer Support Community . . ." is not really apropos for educational purposes.

Perhaps you can develop different rhetorical models for different types of users: corporations, education, non-profits, etc?

Otherwise, while I'm new to GS, I am already thinking it will become an integral part of my communication in my teaching, especially with online courses. Thanks!