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Make widgets less company oriented and more product-oriented

Edited on 09/24/09
The Company/Product divide doesn't seem quite right for me. For example, my company is Dokix Inc, and has a product Home Document Manager. The product has a dedicated web site. The feedback page widget is ideal for me to integrate, but I need to change (for example) it to say "Share an idea about Home Document Manager", rather than "Share an idea with Dokix". In other words, the widgets seem a little company oriented rather than product oriented.

I know there's the details tab, but if the widget is on the product web site rather than the company website, it makes sense for the widget to be more product oriented. Any suggestions?
 
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