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Consolation Prize

Kitty & Eric

How about a consolation prize (product coupon) attached to the "sorry you were not selected"? This way the 15,000 - 20,000 folks not selected will have the sting of rejection possibly softened.

For example velveeta has on their web page a coupon for $1 off purchase. For those not selected a "special - non HP Host" marked coupon could be attached to the rejection email. It could be marked in some way that only rejected people get the coupon. That way HP could actually keep track of how many were printed. When coupon is used the company could be also to keep track of how many people utilized coupon and gain more exposure for their product.

Simple prize that most companies are currently providing on their own web pages. That is where I got my ziplock coupon, velveeta coupon, etc.

What do you think?

It might help soften the blow of rejection with minimal cost to company. Actually when you think the company is already making coupons available to customers this would only add to their customer base without increasing advertising dollars.

With the economy the way it is many people are turning to coupons more now than ever.
 
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