Hulu expansion?

I recently heard of a story involving hulu being brought to the UK. Why are they starting with the UK, when it would be so much easier to start with Canada, its their closest neighbour and we share the most shows so why not? It cant be that hard considering many of the shows already play in Canada, and if they can bring their shows here in one online destination they could get some of our (few) great shows like Corner Gas in the US.

I know the audience might not be as big as the UK, but I consider it the best place to start, even if it begins only with a few networks on board. If they can get The Office, Arrested Development, or other great shows Im sure it would be a hit!