Volume Normalization

One of my great frustrations with broadcast TV is that commercials are louder than the shows. I don't know much about broadcast TV but I assume that it would be difficult to fix this when the commercials and the show are all in the same feed. Hulu is in a unique position of actually being able to do something about this annoying issue. Please turn down the volume on commercials so that the average volume of the commercial is not louder than the average volume of the show. It's really frustrating having to mess with the volume every time a commercial comes on.