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To many adds, distracting design

Chill out on the ads. Two ads per page is plenty. I think you're driving visitors away which in the long term will result in the death of your site. Try to keep the content the focus. I think you'd do well to nix the top banner ad on every page. Understanding that this will cost you something, I think it's worth it. You're compromising your design which is sad because IUT is a pretty neat idea.

Cheers, Ed
 
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