How does BookDirect increase conversions of website visitors into hotel guests?

We've put a lot of effort into BookDirect. It's designed to make it as easy as possible for guests to find hotel availability in the local market. Compared with a static hotel directory, for example, where guests have to scroll down through a long list of results and go to each hotel's website to find pricing, BookDirect displays all of the pricing in one result set that gets generated according to the guest's specific search criteria. BookDirect also includes tools to sort and filter the results so guests can narrow down to exactly what they are looking for. The bottom line is that a "wild goose chase" to find pricing will wear the consumer out and if they can't find what they're looking for, eventually they will give up. JackRabbit can measure the results and show you the difference.