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Why does loopt itself send me a message every other day reminding me to use loopt?

Why does loopt itself send me a message every other day reminding me to use loopt? Is loopt a little insecure about itself? I got 5 messages the first day I used loopt. Just one of those was an invite from a friend. The rest were sent by loopt about loopt.

Then I started to get 1 message a day, every other day as a "friendly reminder" from loopt to use loopt. This happened on 3 different days.

Loopt is annoyingly chatty about itself on a medium that forces its users to bear the cost.

Does loopt understand the value to users is their social network, rather than unsolicited chatter from the service provider?

Please make this better. Future notices from users will go to Greg McAdoo of Sequoia Capital and Patrick Chung of New Enterprise Associates.

I'm sad, disappointed and angry after the experience with loopt and hope others can avoid it.
 
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