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Can I put some content in the shipping label area?

Hi,
I have just received the proof of my magazine. My question is about the address label part of the back cover. In the pdf instructions I read this:

The bottom 4′′ of the back cover are reserved for a MagCloud shipping label that has a white background (example coming). We recommend including some default content of your choice in this area, also with a white background, which can be safely covered by the MagCloud shipping label. The shipping label is not applied in the case of bulk orders, in which case your default content will appear.

My magazine did not have a label, the address was printed on the back cover. I am not sure, if I in fact could put something in that area.

Thank you,
Gizella
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