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legal and tax matters

For legal and tax purposes, who is the publisher, you or me? For example, if I started a magazine with MagCloud and priced it above cost, would you send a 1099 for my profits to me each year? Do you hold publisher's liability insurance, or would that huge expense be my responsibility? Would you hold the business license, or would I need one too? Who pays sales tax on the sales?
 
indifferent I’m interested in learning about these important details that are not discussed on your Website
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