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Lose the American Apparel look in your store
I think the branding in your store should looks less like American Apparel and more like this site (fonts, color, etc). It feels disjointed but I like how the website isn't such a throwback to American Apparel.
I’m sad
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Inappropriate?Hi Aaron.
We started out as an online only business, so the architects who designed our shop, Grayscale, used our website for inspiration. They chose white walls and a light table with bicycle components spread out to mirror the Build Your Bike feature on our website.
We installed warmer halogen lighting instead of the harsh cold fluorescent lighting that you find in American Apparel. And we have come up with alternate solutions to hang our merchandise so that we don't have to use the ugly metal grids that AA uses.
We do use the font Helvetica for signage inside the shop. Perhaps that's what's giving you the AA vibe. We will be taking a look at redesigning our in-store signage in the coming weeks. Your comment will be top of mind as we make changes.
Thanks for your input Aaron. -
Inappropriate?The store looks rad. Don't hate.
