Netflix to break homes by eliminating profiles!

Yeah this is ridiculous. This is one of my wife and I's favorite features.

I set them an email saying if they do this i'm canceling my service.

I complained as well. Whoever reads this, if it upsets you, let them know. If they get enough feedback, they may change their direction.

I called - ranted to a netflix rep. He said HE and his wife use it, and he'll be upset too. Ha! Plus, I underscored the inherit security risk in having people share passwords for one account, which is what they will be forced to do now. (Not so much a big deal with spouses, but used to be a problem when us roommates shared an account.)

Does Blockbuster offer multiple profiles?

This is incredibly disappointing. I really don't see how eliminating this feature helps them "continue to improve the Netflix website for all our customers." It certainly doesn't improve the Netflix website for me!

Gah. Do they think we're going to pay for two accounts now? I wish I could switch to Blockbuster without feeling slimy.

This is such an awesome feature for multi-person households. I can't believe only one percent of accounts use it!

Netflix,

The executive staff needs slapped around a bit for this decision. No possible explanation, whether technical, financial, or personal could justify this grave misstep.

Do not let BlockBuster regain traction over you!

I don't imagine that Blockbuster question was for real...not apples to apples eh?

The real solution. Fix it yourself.....

http://sfbay.craigslist.org/sby/mar/7...
The Director, Marketing Modeling and Analytics will play a key role at Netflix by developing and refining predictive models, as well as mining data from throughout the business, which enable Netflix to grow as quickly as possible while also achieving EPS goals. Reporting to the VP, Marketing, the Director, Marketing Modeling and Analytics will partner with channel owners throughout the marketing team covering all aspects of new subscriber acquisition and new subscriber lifetime value.

Netflix is eliminating Profiles feature....

Reed Hastings...Stupid, Stupid Man...

Burn the brigade! Funny how much outrage there is over this. Michael, I'm with you--how will my boyfriend and I go manage? Plus, he's filled out my profile as "The Beautiful Olivia." What to do without the shameless flattery??

I don't care about anything but being able to share a service like netflix with my roomates easily. If blockbuster has profiles, then to blockbuster i will go.

I may have to switch to Blockbuster now. They don't do multiple profiles (at least not the last time I tried), but they are by my house, so I can turn over DVDs more often. More convenient, and with Profiles, there's nothing keeping me with Netflix. Horrible, horrible decision.

I hate the fact that netflix is removing the Profiles feature.

We are on the 4 movie plan, my wife has 2 movies (drama/comedy), i have 1 movie(action/anime), and my kids have 1 movie(kids). Additionally, suggestions are all relevant to the account. Now, we will all be lumped together. This will require a lot more micro-management of the queue, plus our ratings will not be relevant. I like anime/action movies, wife likes drama, and kids like kid animated movies. Might as well remove suggestions while they are at it as they won't help us anymore.

I sent Netflix this message, "I find it extremely disappointing that Netflix is removing Profiles under the guise of being able to provide a better experience to all customers. Profiles were a perfect solution for families who didnt want to allow everyone access to the primary account or deal with the hassle of managing a queue that contains selections for any number of people. The lack of Profiles makes ratings and recommendations effectively useless to those sharing an account. Ive always found Netflix to have an uncanny sense of their customers and what sets the service apart from all the others. This latest move to remove such a wonderful feature doesnt reinforce that view. The lack of Profiles in Instant Watching online and via the Roku Netflix Player now makes a lot more sense. In closing, Ive always been impressed by Netflix. Not so much now."

This is maddening. I echo what everyone else has said - this is particularly frustrating for families with kids. Giving them their own profile makes life so much simpler.

I am shocked that they didn't provide a remotely convincing explanation. Their message was basically "suck it up, we know what's best for you." Of course, maybe they do know what's best, but they haven't exactly bred confidence with this botched announcement.

I'm not a netflix user like all of you, so I might not have a place to complain, but...

As someone working to improve the Customer-Company dialog (I'm an employee of GetSatisfaction) it's maddening to read the reason why NetFlix is doing this. From their FAQ:

Why? While it may be disappointing to see this feature go away, this change will help us to continue to improve the Netflix website for all our customers.

This says to me "We're doing this just cuz". That isn't an acceptable justification.