Wii consoles in stores on 12/16?

I heard a rumor that the major retail stores (Target, Best Buy, Circuit City, Wal-Mart) have planned a big retail push on December 16th, the last weekend before Christmas. The idea is that these big stores will advertise the Wii in the Sunday newspaper flyers.

I suppose that this could be true, but to be true it seems like these stores will either have to get a guaranteed shipment of consoles or they’ll have to hold back all of the inventory they have for two weeks to meet demand on this day.

Does anyone think this is true? Or, does it sound like just another rumor? I’ve seen this in lots of places, including here