brandonschauer's dashboard

First, be clear about the who the customer is (Who?) what value the experience delivers (What?) and how it fits into the customer's life (How?). If you have solid answers to who/what/how you're in better shape than most.

Second, we suggest tools like sketchboards to quickly get many ideas out about the experience. Once you have all your ideas out of your head and in the physical world, you can decide with your partners what combination of ideas is the right solution to be prototyped.

Third, try a 'dry-run-of-one.' Find one person who would be a target customer for you. Walk them through your sketches or prototype. Have them "think out loud" and tell you what doesn't makes sense, what's uncomfortable, or what doesn't fit into their life.

Then learn and repeat. Customer (and investors) will see WHAT value the experience brings and HOW it fits their lives because it'll be baked into every interaction.

Yea! Thanks Peike.

Yea! Thanks for the prompt response and flexibility.

I have the same burning desire to update my annual report now that I've seen how sexy it is and realize how many trips are missing. I love it, but I want more!

'experience strategy' plans a product or service from the experience outward; the experience is where customers, organizational capabilities, and competitive differentiation all come together, so it's a smart place to concentrate your visioning, planning, and management.