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  • idea

    ed shared an idea in MessageBunker on June 15, 2009 14:19:

    ed
    Extra USP
    Hi
    I was hoping we could have a
    chat about a business model that will enable you to gain the
    cumulative mass needed to make it a self sustaining internet phenomenon.

    May I propose a way to create an additional USP that will benefit* your
    company by creating the cumulative mass needed to make your business a
    success by donating 100% of your companies Net profit to innovative
    charitable work.

    *Increased goodwill with the financial benefits that lead to rapid
    growth which causes a rapid increase in profit which leads to an
    increase in performance related pay for all involved.

    This would create a USP that your commercial competitors will not be
    able to compete against allowing you to grow rapidly taking market share
    as you gain consumer goodwill. This will allow hard work to be rewarded
    with performance related pay.

    THIS ENABLES YOU TO DO EVEN MORE GOOD WITH THE SAME AMMOUNT OF HARD WORK
    MAKING THE WORLD A BETTER PLACE IN ANY WAY YOU CHOOSE.

    ESSENTIALLY Traidmark.org =
    Not For Profit + Social Enterprise Innovation germinater

    Traidmark.org enables you to gain from hard work while funding
    innovation from within a Not For Profit organisation.
    (The NFP invests Net profit in NEW Innovative NFP Startups so is forced
    to continually evolve because of this structure which creating even
    better serves)

    This adds significant customer loyalty and enables hard work to be
    rewarded through pay while investing in innovative solutions to social
    problems.

    Anyone can implement the Traidmark business model within a Not for
    Profit. This is because any surplus created by a NPO can be invested in
    innovative social enterprise which makes it a lot easier to 'do good'.

    So Traidmark is promoting the benefits of creating and running Not for
    profits that importantly invest any surplus cash in NEW innovative
    social enterprise not for profits. This enables good work to continually
    evolve and fund even more innovative work that is more efficient.
    http://en.wikipedia.org/wiki/Non-prof...

    Importantly this means that your not for profit will be able to easily
    partner with other great not for profits listed here
    http://www.not4profit.org.uk/ and http://www.squidoo.com/org20 and
    http://www2.guidestar.org/

    Also see www.cicregulator.gov.uk/ www.charity-commission.gov.uk
    http://en.wikipedia.org/wiki/Non-prof...

    Q&A

    How will I make my millions if I implement this structure?
    Hard work and innovation by founders and employees will be rewarded with
    performance pay relating to the growth of the company so hard work is
    still rewarded. This could be expanded to reward members of the open
    source community too.

    How will the company survive hard times?
    The Net profit can be invested and then donated up to a couple of years
    after it has been generated in order secure the companies financial
    stability.

    How will the company pay for R&D?
    The net profit is profit after the company has spent on R&D so still
    allows progressive business development.

    What other effects will there be?
    Workers will be more careful about how they spend the money knowing that
    it is being taken away from the end good cause rather than from a
    shareholders dividend, which will make the organisation more efficient.
    Many benefits will be created from customers / suppliers / partners /
    stakeholders / workers that will silently boost the business.

    This would...

    1 create funds for charity
    2 make charity more 'efficient'
    3 boost your companies success rate with added goodwill
    4 enable people who created your project to get rewarded financially
    though performance pay while creating an organisation that is able to
    provide a platform for goodwill collaboration where everyone is rewarded
    for their hard/clever work knowing that all benefits go towards 'good
    causes':)

    I would be happy to explain any more details as and when needed.

    Ed