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    John replied on October 16, 2009 12:05 to the question "My velcro won't stick!" in Timbuk2:

    John
    Thom,
    First most bags use a generic form of Hook and Loop.
    Second Velcro is not a product, but a company name. Hook and loop is the product. I know everybody calls all hook and loop product "Velcro", but unless you see Velcro(r) trademark symbol with the words brand fastener it is not a Velcro(r) brand fastener.

    If your Hook and Loop closure does not close properly, I would suggest taking it back to where it was purchased and discuss with them.

    Thank you for using the proper name in the future.

    Yes, I work for the company and too many people use or company name improperly. Thank you for your nderstanding.