The Google Aging Delay

Welcome to the mysterious world of Google.

You may be wondering why your brand new site is not showing up in Google's index, even after it has been submitted to Google several times, and you know that Google has done its deep sweep of the web since its publication.

You may even have multiple links to it from other reputable sites with high PageRanks in the Google index. So why is it that your site is not making it into Google's index? The culprit is a term used in the SEO community which is referred to as aging delay.

Aging delay means that Google will not index your site for a specified period of time, meaning your site is being delayed from indexing until it has reached a certain age. If your site is affected by Google's aging delay, the reality is that it could take six to nine months for you to start seeing results in Google's index no matter how well optimized your site may be.

Google's theory behing using aging delay is to maintain the integrity of the information provided to their end users. They do not want people to be able to manipulate their way to the top of the rankings in a short period of time by simply throwing a bunch of money at an SEO firm along with a list of keywords.

Google is using aging delay as a means of counteracting site owners that want to create a site and move directly to the top of the rankings for a specific group of keywords. It's Google's way of putting a new site in a sort of holding pattern before indexing its pages.

If your site is experiencing aging delay, don't panic. You are not being penalized, just being put through the masterrful Google algorithms or as we like to say around here, "The Google Gods".

Always remember that Google is not the only search engine out there. It may be the ideal search engine of choice at this time, but there are others that can produce substantial traffic. Continue monitoring your rankings in MSN and Yahoo, and before you know it, you will be coming up in Google too.