WebVisions 2007: "Let Go! 8 Steps to Succeeding in a Post-2.0 World"
by Thor Muller & Lane Becker
"What if all our professional training is wrong? We've been taught that good design is about documentation, smart development is about process, and effective management is about control. But the truth is just the opposite, now that the barriers between companies and individuals are dissolving at a quickening pace. Success now means letting go of the urge for control in favor of the power of creative chaos.
Blame the Internet. In the last five years we've witnessed Open Source ideas transform software and content, converting the meekest of us into public contributors. We've seen search make content by individuals as accessible as that from the world's largest corporations and media companies. We've watched as some industries have withered next to the blinding speed and sharability of digital media, while other companies have reinvented themselves by adapting to the collective input of customers.
Success today means harnessing these same forces at every level of our own work. This means explicitly changing the way developers, designers, and businesspeople work and collaborate, abandoning many of the organizing principles that worked for companies over the last century. Fortunately, our presentation will show you what to replace them with, along with some practical tips for how to get started."
WebVisions 2007
SlideShare
Web Things Considered
CommonCraft
Loading Profile...
EMPLOYEE
EMPLOYEE
EMPLOYEE