One or two paragraphs work best.
Great: Why won't my iPhone's calendar sync with Outlook 2007?
Not so great: syncing calendar?????
Great: Apple should let you recycle iPhones through the mail
Not so great: Recycle, puhleeze
Great: My iPhone battery drains too much overnight
Not so great: Battery help!!!
Great: I'm pretty excited about the new iPhone
Not so great: iPhone prediction