iPhone App

I love SmartyPig. I love my iPhone. If only they loved eachother.

Ok, enough poetry. What would I want in an SmartyPig iPhone App? Well, assuming that the password and everything could be entered in and the same security achieved, I'd like to have FULL capabilities on the app. Creating goals, adding banks, initiating withdrawals... everything. The full-site, optimized for the iPhone.

However, if this is not possible, I think a few "essentials" may include the following:

1) Goals Tab: Complete listing of all "goals" with percentage complete icons, and date when goal will be fulfilled.

2) "Notifications Tab": SmartyPig notifications with iPhone "badge alerts" similar to mail app, sms app, etc. (maybe not possible for privacy reasons? Not sure.)

3) "Friends Tab": Ability to see progress of friends' goals.

4) "Data Tab": Maybe some graphical representation of how goals have progressed over time. This would also be a good addition to the main site. Some very quick, simple, easy to adjust graphs like the ones available on Google Docs. Nothing fancy.

Anyway, the thing I like about this idea, is that I can keep "saving" on my mind all the time. Every day, every second we're bombarded with opportunities to spend. Wouldn't it be cool if you could have the opportunity to save be just as easily accessible? Imagine a college girl in the gap checking out the new clothes. She's trying to decide whether to get that fancy new pair of $100 jeans or not. Then, when talking on her iPhone to one of her girlfriends, she remembers her SmartPig "Spring Break - Cancun" goal she setup. Instead of buying the jeans, she makes a $100 contribution to her goal, and a few months later... she is now one of SmartyPig's strongest customer advocates i.e. Brand Ambassadors.

Nice! Mission Accomplished!