Wont play for friends

OK i used the new App, and uploaded a picture with voice, then posted the bulletin...

When I go to View All, the photo and voice is there... But in the bulletin, when my friends click it... it just goes to the homepage and thats it (the page where you can click Add this App or Remove this App)

Even if theyre already members, it takes em to that page and wont play the voice...

*same thing happens with messages

How to i post the bulletin that works?
thanks