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Make the ads fit the customers taste
Okay the title may sound a bit weird...
One thing that may provide your ad sponsors, is to have the ads after the users taste of music. if a user listens to a lot of rock music for example and are using the free version of spotify - then why not have adverts about rock artists or rock music. This would probably make the ads less annoying and may catch the users attention to the ads. As I saw in another thread that it was annoying when an ad with rock music played right after a piano-song. I am a premium user but when I had the free version of spotify I heared a lot of ads about music and artists.
So why not have ads for classical music for users that listens a lot on classic for example?
One thing that may provide your ad sponsors, is to have the ads after the users taste of music. if a user listens to a lot of rock music for example and are using the free version of spotify - then why not have adverts about rock artists or rock music. This would probably make the ads less annoying and may catch the users attention to the ads. As I saw in another thread that it was annoying when an ad with rock music played right after a piano-song. I am a premium user but when I had the free version of spotify I heared a lot of ads about music and artists.
So why not have ads for classical music for users that listens a lot on classic for example?
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Inappropriate?Yes, we definitely want to make the ads more relevant to the users. Thanks for sharing.
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Inappropriate?Totally agree. An integration with last.fm profiles could be great too, for exemple when you listen to random tracks.
- far less annoying for the user
- much more effective ads: Spotify could raise the prices of the ads or at least sell much more of them by clustering the listeners. -
Inappropriate?Personalised or targeted advertisements, please. It is very disturbing and boring to listen to the same ads over and over again which I'm not interested at all.
For example, I hear the ad about Nelly Furtado's new Spanish album. First, I am not interested about her or her music. Second, I could not care less about her Spanish album as I don't like the artist or know Spanish. My music taste is far from Furtado.
I would like to hear ads closer to my music taste and by that way possibly find new interesting music. But I guess there are no ads for my music taste at the moment.
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