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MaxM brightness level comparisons?

I'm having trouble getting a feel for the brightness level of the MaxM, but I was looking at using one as a lamp. Let's suppose I put it in a darkened room on my desk, pointed at the ceiling. At full power, how bright does that seem compared to more normal lighting sources?

Given the mcd rating, and assuming it's the same dispersion angle as regular BlinkM, an on-line calculator suggests I'm in the neighborhood of a 100W incandescent bulb's light output. But the spec sheet says max power draw is 5.5v * 250mA, and Wikipedia tells me that the lumens/watt level for LEDs is only like 5x incandescent, not 70x.

From that, I think I'm looking at "bright reading lamp" rather than "normal room lamp", but I'd love to hear what people actually experience.

Thanks!
 
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