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Why no gussets on the classic messenger bag?

I love the commute laptop bag as it truly defines the nearly waterproof qualities I need living on the West Coast. But, why make a bag like the classic messenger with great waterproof fabric without adding gussets to the lid. Riding around with a full bag, the sides of the bag gape open and let all the rain in only to puddle in the bottom of the bag. I want a classic messenger bag with the great design features of the commuter laptop bag, without the laptop part. How about an updated version of the classic?!
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