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Maximum shrinkage

Ok, what we're looking for here is the single word or phrase that allows maximum shrinkage. Please feel free to make suggestions, and we can all vote on which ones we really like! Remember, we're not trying to achieve "leet speak" or "text message lingo" (even though sometimes it seems like it), just clear, short tweets. Here are a couple examples:

pay-per-view => ppv (9 letters)
Christmas => Xmas (5 letters)
 
happy I’m shrnkn lk its gn out of styl
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