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User Experience? (could be clearer)

Although this is a group about User Experience, it doesn't say User Experience on the page until half way into the intro paragraph. Personally, as a user, I'm looking for confirmation that this is about User Experience. To the uninitiated, UX might not mean User Experience - so it might be worth backing this up in the page title or in a strapline. Something like "Improving User Experience in Brighton" might be nice. Just a thought!
 
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