The Denon AVR-4310CI is way over priced.

As an electronics enthusiast myself, I can understand your frustration.

I have found that there are a few things to remember in situations such as this, though.

1) As Bekah mentioned, price matching is definitely a possibility.
2) Price is definitely important, but I would advise caution in using it as your only deciding factor in your purchase. There are many other important factors such as customer service and reliability, two things Vann's prides itself on.
3) Purchasing products from unauthorized dealers will almost always void the product's warranty.
4) While this is not usually the case, some dealers will charge more for shipping or taxes, which can end up costing more overall.
5) Finally, this is something Vann's only has so much control over. We do the best we can to maintain competitive prices, often offering the lowest price on items, even sometimes prices below what the manufacturer allows us to advertise! However, the manufacturers sell products to different dealers at different prices based on a lot of factors including the volume of the purchase or our history with the dealer. While sometimes, as in this case, other companies offer lower prices, this usually works in Vann's' and the customers' favors by allowing us to provide you with the best deals on the hottest products.

Thank you for bringing this to our attention. It's always great to hear customer feedback! Finally, I wish you the best of luck in your purchasing decision.

-Vann's Copywriter