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Yelp should add Facebook Connect to it's service.
One of the big problems for online reviews generally, is that you can't be sure if the review is from a real person, or the company itself.
If Yelp added Facebook Connect to it's site, users could link their Facebook accounts with their Yelp accounts, which means that other people would be able to see that the review is from a real person.
It would also mean that new users to the site could use their existing Facebook ID to login, rather than creating another account.
If Yelp added Facebook Connect to it's site, users could link their Facebook accounts with their Yelp accounts, which means that other people would be able to see that the review is from a real person.
It would also mean that new users to the site could use their existing Facebook ID to login, rather than creating another account.
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