How do I choose a domain name and point it to my Amazon Webstore?

With Amazon Webstore you can use an existing domain name or register a new one at any accredited domain registrar. We do provide domain registrar recommendations within your Seller Central administration.

Once you have a domain name, you follow the directions in Seller Central to direct your domain name to your Website. If you choose not to point a domain name, Amazon Webstore will assign an Amazon sub domain to your Website (e.g., [yourwebsitedomainhere].webstorepowered.com).
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  • 1
    Actually there are no directions per se in Seller Central. I'm having the same problem. I chose the domain name I purchased through godaddy yesterday and it still doesn't point to my webstore.
    So I still don't know if I need to do anything else in godaddy or if seller central takes care of everything.
    I think there needs to be more complete and comprehensive information on how to do this.
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  • Here are the instructions you will need to set up DNS to point at our servers.

    Setting up DNS is a 2 step process:

    1. You tell your Domain Host to point the domain at our servers using a CNAME record only.
    2. You tell our systems that you are using your new domain.

    STEP 1: Point the domain at our servers using a CNAME record
    - Access the site where your domain is being hosted.
    - Delete any A records associated with the WWW part of your domain or any wild card such as “@”. A Records are not used at all by our systems.
    - Edit the WWW C-NAME record to point at our servers: YOUR_URL.hostedbywebstore.com
    - Do NOT edit or remove any MX, or other records!

    These steps can vary widely depending on your host. You may want to search their help pages before starting this project. You will basically be “parking” your domain, and that is a good term to search for in your hosting companies help pages.

    STEP 2: You tell our systems that you are using your new domain
    - Access Seller Central site at amazon.com.
    - Go into the control panel link found under the Settings Tab.
    - Expand the first section called General WebStore Settings
    - Access the tool called “Domain Name”.
    - Set the domain name to the URL you will be using for your site.

    Issues to be aware of:

    - Some hosting companies will forward the domain name both with and without the www part. Verify this is working correctly both ways and work with your host if needed.
    - These DNS changes can take up to 72 hours to propagate across the entire world wide web DNS servers (usually only about 10 hours though). Your existing site will be unavailable while this change is happening, and your site preview tools will not work in Seller Central.
    - While this change is happening your new site might be a little flaky. Pages loading jumbled, not loading at all, Error messages, etc. This is normal while the propagation is happening. Refreshing pages will help!

    Need more help? Go to your Seller Central page and at the bottom click Contact Us to get specifics on your situation.
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  • This does not help ime that was way over my head. There is no help on seller central about using your own domain. I have one with godaddy and it's not showing my store. I parked my site like it said above but I don't think that's what I needed to do b/c on godaddy's site it says a parked site "This choice parks your domain name on our parked servers. When someone opens your domain name from a Web browser, our default parking page displays." I think i need to know the nameservers?
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  • I’m frustrated
    Someone should fire Mr. Sinnott , everyone is complaining that his "solution" just does not work, but every time the question is posed he just posts the same information up without any changes and again the information just creates more confusion. Evidently his knowledge stops at the pint that Amazon and Go Daddy meet. If he would just go a couple of steps further he could actually provide the answers we need but he would rather just leave us confused an unable to complete the process. That is lousy customer service to say the least.
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  • 2
    Thanks for the vote of encouragement. Actually, I didn't intentionally repost the answer above, but in copying it into the thread it went up twice. Sorry about that.

    As for your specific question, there are three things at play:
    - First, every host has their own setup for managing DNS entries and some of them get pretty convoluted. We post the answers for the most common hosts, but if there is a host you are working with that doesn't fit the mold, feel free to drop us a note on the Contact Us form with details around your specific solution provider: https://sellercentral.amazon.com/gp/c...
    - Second, there is a pretty long lag that is out of our control when you change DNS entries before it works correctly. As you may know, it takes a while for the registrar to send the change to the name servers throughout the internet, and even more time for internet service providers to take note of the changes. I ran into a nearly 48 hour delay when I did this a few weeks ago - 24 hours that I couldn't control, and another 24 hours because I made a mistake and had to start over. I understand your frustration on that point.
    - Finally, while these forums are intended to give general answers, we know they won't answer every question. Our goal is to give you some information to get started and give you a place to share tips and ideas with other sellers, but you should feel free to send us a Contact Us request if you need more than a general response. Our response time will be quicker and more detailed that way.

    Good selling!
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  • My domain is managed by Godaddy, and I have the www.mydomain.com pointing correctly, but cannot manage to get the domain to work without the www.

    I set up domain to forward requests from mydomain.com to www.mydomain.com, but the only browser it works with is Firefox - Godaddy confirmed this, and basically said the problem was on your end.

    Anyt suggestions?
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  • This reply was removed on 2011-06-11.
    see the change log
  • 1
    Steve,

    I ran into the same problem and worked with GoDaddy to resolve the issue. Here's what my account needed for my domain to resolve to my webstore without using the "www".

    Go to your DNS manager and add an A record with host @ and ip address
    64.202.189.170.

    The ip address is the GoDaddy forwarding server used to foward http://mydomain.com to http://www.mydomain.com. For some reason, the forwarding GUI tool they have doesn't add this entry automatically. At least not for me.

    After the foward occurs, the CName alias will pick up on the www.mydomain.com and load mydomain.webstorepowered.com hosted on amazon.

    Now forwarding in this manner is a really backwards way of resolving the domain name. I'm not a DNS expert by far, but it would appear a better solution would be to use Amazon's nameservers to correctly resolve the ip of the website. (sigh)

    shaggydog
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  • @JB Sinnott.

    Hi thanks for the instructions, it’s a bit complicated, caused different registrar used other customized DNS tools.

    Can one use a static IP address to point to their Amazon webstore using a domain? If so this is my third day waiting for the domain to point to my Amazon webstore. I was also told by my registrar that it will take 24 hours to take effect. Please provide additional information on the above findings.

    Thanks

    Coral-Jean
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  • Have to say that this system makes no sense and it appears the employee is just as confused technically.

    Your directions state to add a CNAME in your DNS settings..
    As a old senior unix administrator, thats easy and obvious. you
    don't give clear instructions in your control panel to what to put in your CNAME.
    I would guess that it would be the initial subdomain given to us.. blah.webstorepowered.com

    But, that don't work. the minute you select "YOUR DOMAIN" the subdomain given ceases to exist....

    So what is the CNAME to use?
    We can't take the ip the hostname was and hope that stays the same because you use ip addresses that change.

    So here is why you have 100's of people over their head..

    This needs a solution.
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  • How do I know which Amazon server to point 'mydomain' to? (in step 1 of the instructions Setting up DNS is a 2 step process:

    1. You tell your Domain Host to point the domain at our servers using a CNAME record only.

    http://mydomain.webstorepowered.com
    http://mydomain.hostedbyamazon.com
    http://mydomain.hostedbywebstore.com

    All three examples are given in the instructions in the help section. Which one is correct?
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  • 1
    I finally figured out go daddy by combining a few of your comments and this is what worked for me.

    1. Login to godaddy and go to: dns.godaddy.com
    Choose your domain and click: Edit Zone

    2. Delete any existing nameservers of your current ecommerce solution if you are migrating.

    3. Add a new A record: (otherwise your domain will only work with www in front)
    Host= @
    Points to = 64.202.189.170

    4. Add a new CNAME:
    Host = www
    Points to = yourstoredomain.hostedbywebstore.com

    I hope this helps. It took me a day and a half to figure it out.
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  • @Sheryl ,

    Your instructions are very easy to follow, thanks! The only step I am not sure is step 2 about nameservers. There are two nameservers in the (NS) section. Do I need to delete them?

    Host: @informational
    Points To: ns17.domaincontrol.com (Informational)

    Host: @informational
    Points To: ns18.domaincontrol.com (Informational)

    I just purchase my domain name few days ago and I want to connect it to my Amazon webstore. Without deleting those nameservers, the failed message I got is "The site is closed temporarily. ". Does that mean all the settings on both sides (godaddy & Amazon Webstore) are done and just need to wait 48 hours for connecting?

    Please advise!
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  • Alex (Official Rep) November 06, 2012 16:00
    Hi DTM Care,

    Can you tell us what domain registrar and DNS service you are using? Nameservers may or may not be required, but you should check with your provider before deleting them. If you have deleted them, your provider should be able to correct them for you.

    You may also need a different A record. Your provider can provide one, if needed. Generally, we recommend that sellers delete their A records, but some providers (such as Go Daddy) require them.

    Within Webstore, make sure that you have pointed to your new domain:

    On the Settings tab> Control Panel > General Webstore Settings > Domain Name, check that you own your own domain name, and enter your domain name. Example: www.mystore.com.

    Check the Confirm you own this domain box and submit.

    The changes can take 48-72 hours to propagate throughout the Internet. It took me about 24 hours for everything to work, but this can depend on your provider.

    If everything works correctly, you should be able to enter your domain URL in any browser, and have your Webstore appear. Your site should also appear without any error messages in Merchandising & Layout, and in Preview mode.

    If you're still seeing the "The site is closed temporarily" message, confirm that your site is launched, and is open to the public.

    Let us know if you run into more issues.

    Thanks,
    -Alex
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  • Hi Alex,

    Thanks for your reply. I purchased the domain name www.digimaxcare.com from Godaddy.com. I am pretty sure the domain name settings in Amazon Webstore is correct because I can preview the web page using www.digimaxcare.com. And the A record has set to 64.202.189.170 in Godaddy side under wwww.digimaxcare.com DNS Manager.

    It's over 24 hours already and I am still getting the failed message "The site is closed temporarily. "

    Please let me if anything else you need to know to bring my domain up running.

    Thanks,
    DTM Care
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  • Alex (Official Rep) November 07, 2012 16:26
    Hi DTM Care,

    It sounds like your DNS settings are correct on your side. I just checked your site, and it looks like you need to complete a few more steps before your site works.

    From the home Seller Central page, click the "I am ready to launch button." If the button is grayed out, you may need to enter "tax identity information" before you can launch. You should see an alert message from Seller Central that will walk you through the tax settings.

    Example:



    When your tax settings are done, you can click "I am ready to launch" and follow the steps to launch your store. This means your store is now open to the public.

    Let me know if you run into more issues.

    Thanks,
    -Alex
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  • Alex,
    Thanks for the help. My website is up running now. I didn't know the Tax identity information is required. I was able to click "Launch My Website" button under Store Design --> Publish page. No any alter message tells me the Tax setting is missing after I click that button.

    Maybe you can suggest the system software team to put a Tax identity information icon before "I am ready to launch" as a mandatory setting. It's not even in the setup webstore help (maybe I didn't fine it).

    Thanks again,
    DTM Care
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  • Alex (Official Rep) November 08, 2012 16:08
    Hi DTM Care,

    Fantastic! I just looked at your site, and everything seems to be up and running. I will pass along your suggestion to the right team, as it would be helpful to notify sellers if they need to complete their tax settings before launching.

    Happy selling!

    -Alex
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  • What if I want to change a subdirectory and a page URL name? For example: by default my webstore URL, for my "yellow cell phone cover" is www.mydomain.hostedbywebstore.com/dp/.... let's say I successfully changed the URL so my amazon webstore URL is now www.mydomain.com How can I change the rest of the URL to read as www.mydomain.com/cell-phone-covers/ye...?

    Thanks
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  • Andrew (Official Rep) April 30, 2013 10:30
    Hello Andy,

    This will change automatically so you won't have to do anything. Once you change the main domain URL all the sub-urls will be updated accordingly.

    If you want to change the original URL to a fake one for the tracking and SEO purposes you can use 301 redirect file:

    https://sellercentral.amazon.com/gp/h...

    Regards
    Andrew
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  • Looks like this has been a pain for a lot of people. I am trying to accomplish this as well. I have tried the suggestions listed above and am now getting, "We're sorry. The Web address you entered is not a functioning page on our site" I don't know if it's waiting for the 72 hours to update itself or if I have entered the wrong information in my hosting company, which is bluehost. Looks like it would be easy if I had the two custom name servers or IP addresses to enter into the bluehost name servers. If anyone has any ideas or knows the name servers, that would be most appreciated! And if an Amazon employee is reading, my website is lorispetcare.net.

    Have a great night! Lori :-)
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  • Andrew (Official Rep) July 16, 2013 11:22
    Hi Lori,

    I've checked your site and there's still something wrong there:

    IP address: 54.236.184.226
    Host name: www.lorispetcare.net

    canonical name: proxy-balancer-2-1464846264.us-east-1.elb.amazonaws.com
    Alias: loris-pet-care.hostedbywebstore.com
    Alias: www.lorispetcare.net

    Canonical name should be set to: loris-pet-care.hostedbywebstore.com

    I hope this helps

    Regards
    Andrew
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  • Currently, my domain name is pointed to the my web host. I utilize the mail servers for email. Does making these changes to the domain cn affect this or does the mx record take care of this -- iow, will I lose my email capabilities with the change to the cn and or a records at the domain host? Also, is it possible to create shop.mydomain.com and point it to my xxx.hostedbywebstore.com while allowing www.mydomain.com and mydomain.com to continue to point to my web host?
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  • Andrew (Official Rep) August 12, 2013 14:53
    Hi,

    You should redirect all HTTP requests via CNAME record to www.mysite.com, this shouldn't affect your MX records, for non-www domain you need to set up a 301 redirection (non-www to www one). As for the details of this change you need to check with your domain provider as it depends solely on their hosting configuration.

    Creating a CNAME pointing to a subdomain such as shop.mydomain.com will work as well.

    Regards
    Andrew
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  • OK, Christmas Eve, but I still have doubts, both about the process and Santa Claus.

    Above in may replies, people often refer to "Domain host" - do they mean "domain registrar" or website host?"

    I registered a domain at Namecheap, and pointed the names servers to Hostgator to set up domain email - but have not built the Am. webstore yet.

    question: do i add the new A record and CNAME at Hostgator or at Namecheap, the domain registrar?

    I don't expect an answer tonight or on Christmas, Have a merry Christmas, all.

    Thanks,
    Bart
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