Selling on Amazon vs Amazon webstore

Hello

I wondered if anyone would know the pros/cons of a webstore. I have read about it and can't quite understand who it is aimed at.

I am a pro merchant (newbie) and this works ok, would like more sales but they seem to be increasing. I also have my own website which serves as our main store.

Does webstore need to be promoted by the seller, e.g. adwords etc? Or are the webstores promoted through the Amazone site??

I am trying to understand the benefits of a webstore - or is it for those who simply don't have their own website.

We do miss the possibilities of having categories and attribution in our Amazon shop and I imagine the an Amazon webstore will solve this problem but does it make sense to upgrade to webstore just because of attribution? Will our products still show in Amazon product search?

Also, as I am new to pro merchant Amazon, I have just learnt as I have gone along, is there anyway to increase sales?

Any advice or thoughts would be greatly appreciated.

Thank you
Elad
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  • Andrew (Official Rep) May 17, 2012 11:41
    Hello and welcome to the forums!

    Amazon WebStore is essentially a hosting service that will allow you to build your own transactional website to sell from.

    Having said that, there are several features that makes it quite unique when comparison to other e-comerce websites.

    First of all it has Amazon Payments integrated within the cart. That means that anyone who has ever purchased something on Amazon can simply provide their email address to get to their Amazon details (credit card, shipping addressess etc). For many customers Amazon is a brand they know and they are not afraid to purchase through Amazon Payments as they know how secure and convenient it is.

    The webstore can be also integrated with your existing seller account which means we can transfer all your inventory automatically to the webstore, you can also benefit from shared inventory, you can also use FBA (fulfillment by Amazon) service in conjuction with the webstore so your items can be send directly from amazon warehouse.

    We will submit sitemaps of your webstore to all major search engines as well as google shopping feeds (for your products) you will have to do the SEO/marketing though.

    One thing that needs to be mentioned here is that there is no direct relation between your seller account and your webstore account. Your webstore products won't be visible on Amazon and you are not allowed to advertise your webstore on Amazon website.

    Therefore, webstore can be treated as an additional sales channel (independent ecommerce website) through which you can sell with the benefits of integrated Amazon features such as payments, inventory, etc.

    Please take a look at our webstore page, especially at the webstore galleries which can be found at the following URL:

    http://webstore.amazon.com/webstore-g...

    Hope this helps,

    Please let me know if you need any more information on this?

    Regards
    Andrew
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  • Thank you Andrew for your quick respond!

    We are actually intending to implement the Amazon checkout in our main site as well. So for what I understood from your replay, if we already have our own Magento webstore with the Amazon checkout as well an Amazon seller account, there is no need for us in opening an Amazon webstore, is that correct?

    We would like however, to have the possibility to arrange our products in our seller central account by categories and apply some variation as color, sizes, type of metal etc. I have been told that it is not possible with a regular seller account but i have seen it in other vendors pages (inside Amazon marketplaces) and was told that it exist for them since they have an Amazon webstore. I don't see the connection since you mentioned that there is no relation between the webstore and a seller central account. Can you advise on that?

    Thank you
    Elad
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  • Andrew (Official Rep) May 23, 2012 14:55
    Hi Ezra,

    If you are running Magento webstore with CBA already then you are correct.

    I cannot advise you NOT to use the webstore though :) You can still use it as a separate website/additional sales channel or just to try it out and see if it's better than Magento ;)

    As for the Amazon Seller Storefront this isn't related to WebStore account at all. It's just a part of Selling on Amazon account and as such storefront is being created dynamically by the system so there isn't much you can do with it apart from uploading a logo etc.

    Regards
    Andrew
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  • We recently resolved from this confusion. Now, it's clear that both are different services and have their own features and benefits. Selling on Amazon is just to sell your favorite product directly on Amazon while, Amazon webstore offers a platform to built an ecommerce store powered by Amazon webstore. This can be customized according the business and marketing need. Setting up an Amazon store is easy. one can explore the Implementation Solution Providers to quickly start building your favorite Amazon store.
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  • So does this mean if I have an Amazon Webstore site, Amazon handles all the money transactions like it does on Amazon Seller account or do I have to get a merchant account to do the processing?
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