Some may call it “profit center” or “revenue center,” a Line of Business(LOB) is a set of one or more highly related products or services where a business generates revenue. It is important to note that the Line of Business concept is pivotal for understanding trends associated with growth and profitability (see figure below).
In this example we show five lines of business commonly found in a restaurant (Food, Beverage, Retail, Offers / Coupon, and Other). Along with showing the data for all five individual Lines of Business, Corelytics also offers a roll up at the "Combined" company-wide level.
Learn more about how to manage multiple lines of business.