New customer community to boost customer-driven innovation and fuel company growth
November 13, 2013
Get Satisfaction, a community platform for creating engaging customer experiences, today announced it has been selected by Extreme Networks, a leader in high-performance Ethernet switching for cloud, data center and mobile networks, to unleash the power of conversation and help the company align around the voice of the customer to drive innovation.
“At Extreme Networks, we realize that brands are only as good as what their customers say about them,” said Vala Afshar, CMO of Extreme Networks. “Knowing this, we have long differentiated on providing a great customer experience and have built our brand by listening to our customers. With our new Get Satisfaction-powered community, we’ll be able to ignite customer-led innovation by engaging our customers in conversations with our engineering and support teams.”
Get Satisfaction recently redesigned its community platform to foster even deeper customer engagement and help companies more effectively gather and leverage voice-of-customer insights across marketing, product, sales and support teams. Extreme Networks will tap into that powerful community platform to propel its customer-first strategy forward.
“Our commitment to customer service and support is what makes us stand apart from our competitors,” Afshar said. “By enabling our customers to engage with our brand in an open and public forum, we can give voice to our customers and make sure they are pleased with our product roadmap, support and overall brand identity. This is the new generation of a customer-first company.”
As competition increases across industries, the companies that are seeing the most success are those that truly understand their customers and differentiate on customer experience. By leveraging Get Satisfaction’s integration with Salesforce and Marketo, Extreme Networks will have a 360 degree view into its customers and will be able to use that insight to inspire product ideas, generate authentic word of mouth marketing content, and continue to provide award-winning customer service and support. Despite having an already high Net Promoter Score of 81 percent, Extreme Networks continues to strive to increase its customer loyalty and customer satisfaction; its investment in a customer community platform is one more example of this commitment to its customers.
“Extreme Networks and Get Satisfaction share a united vision that centers on the voice of the customer,” said Get Satisfaction CEO Wendy Lea. “It’s inspiring to see how Extreme Networks embraces conversation and collaboration with customers as fuel for growth across the company. We’re looking forward to helping Extreme Networks take their customer-first strategy to the next level.”
About Extreme Networks
Extreme Networks, Inc. (NASDAQ: EXTR) sets the new standard for superior customer experience by delivering network-powered innovation and best-in-class service and support. The company delivers high-performance switching and routing products for data center and core-to-edge networks, wired/wireless LAN access, and unified network management and control. Our award-winning solutions include software-defined networking (SDN), cloud and high-density Wi-Fi, BYOD and enterprise mobility, identity access management and security. Extreme Networks is headquartered in San Jose, CA and has more than 12,000 customers in over 80 countries. For more information, visit the company's website at http://www.extremenetworks.com.
About Get Satisfaction
Headquartered in San Francisco, Get Satisfaction helps companies create engaging customer experiences by fostering online conversations about their products and services at every stage of the lifecycle. Companies of all sizes, such as Intuit, Kellogg's and Sonos rely, on the Get Satisfaction Community Platform to acquire new customers, provide better service and build better products. Today, Get Satisfaction powers 70,000 active customer communities hosting more than 35 million consumers each month. For a free trial, visit www.getsatisfaction.com.
Grace Nasri Bateman Group for Get Satisfaction firstname.lastname@example.org (415) 503-1818.
Extreme Networks is a registered trademark of Extreme Networks, Inc. in the United States and/or other countries.