Get Satisfaction CEO Wendy Lea Authors Customer Communities for Dummies to Provide Roadmap for Companies Seeking True Customer Engagement

Lea recently recognized as one of SF Business Times’ Most Influential Women in Business, featured in GoToMeeting’s nation-wide ‘Meeting is Believing’ campaign as social business innovator

May 8, 2013

Get Satisfaction, a community platform for creating engaging customer experiences, today announced the availability of CEO Wendy Lea’s book, Customer Communities for Dummies. The book release comes on the heels of Lea’s selection as recipient of the San Francisco Business Times’ Most Influential Women in Business Award and a nation-wide GoToMeeeting TV and Online campaign highlighting Lea’s commitment to collaboration, community and innovation. 

As CEO of Get Satisfaction, Lea’s vision and leadership enable companies such as Citrix, HP Vertica and Prezi to build authentic relationships with customers at every stage of the customer lifecycle. These connections not only serve as the foundation of Get Satisfaction, but also as a core pillar of Lea’s beliefs and industry leadership as demonstrated through the Most Influential Women award and the Citrix Online campaign.

“The connections nourished through customer communities provide companies of all sizes with the ability to build authentic relationships with customers and prospects,” said Lea. “Not only do these communities serve as a forum for nurturing relationships, but also as a venue for businesses to deliver stellar customer service, drive SEO, identify innovative product ideas and produce customer-sourced content marketing. It is my hope that brands use this book as a blueprint for creating communities that wow customers and inspire the sense of community that I hold so dear.”

To receive a complimentary copy of Customer Communities for Dummies and to enter into the competition for an autographed copy, visit: http://customercommunityfordummies.com/.

About Get Satisfaction

Headquartered in San Francisco, Get Satisfaction helps companies create engaging customer experiences by fostering online conversations about their products and services at every stage of the lifecycle. Companies of all sizes, such as Intuit, Kellogg's and Sonos rely, on the Get Satisfaction Community Platform to acquire new customers, provide better service and build better products. Today, Get Satisfaction powers 70,000 active customer communities hosting more than 35 million consumers each month. For a free trial, visit www.getsatisfaction.com.

Media Contacts

Grace Nasri Bateman Group for Get Satisfaction getsatisfaction@bateman-group.com (415) 503-1818.

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