Trying to add products to pricebookentry, get: No standard price defined for this product

I'm new to SFDC and DBAmp, so apologies if this is obvious.

I have created Products using DBAmp. Now i want to add them to a price book, using
exec sf_bulkops 'insert','salesforce','PricebookEntry_load'

I get the error the error No standard price defined for this product, which is true there isnt a standard price. I can log into SFDC and give the product a standard price, but I need to do the whole thing using DBAmp.

How do you assign a standard price to a product using DBAmp? I've gone through and can not find the table that holds the standard price!

Any help would be greatly appreciated!!
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