FI wants access to end user data from FW to use for marketing purposes

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  • Updated 6 years ago
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I know we are challenged with privacy and legal concerns, but I am also hearing from a very large prospect that our competitors are somehow getting beyond those concerns, and offer this data to their FIs.  We don't want to lose this prospect if we can help it - they are HUGE and would be great partners.   (Not saying we'd lose them because of this, but it's hard to argue you are the best choice/partner when you can't do something that someone else can.)  (Unless you have a really good reason why you don't do something, I mean.)  (And yeah, I'm totally cheating - this is in AskIt already but maybe this is truly an ER I'm entering here?) 
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Carole Vandenberg

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Posted 6 years ago

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Sean Loosli, Official Rep

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Thanks for the feedback.  We are working with our legal and privacy teams to make more of this data available to you, and report it in ways that are actionable.  We plan to have more answers on this before the next roadmap publication is released. [And by the way, there are ERs about this too, in addition to lots of anecdotal and verbal feedback]
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Lindsey Speranza

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Yes, I've confirmed that our competitor, Money Desktop, provides user level information to their FIs for marketing purposes.  We need to be able to provide this as well to stay competitive.