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How much to charge?

I know it's a pretty daft question, but has anyone solved this dilemma? I just spent hours finding Fotomoto photoblogs and checked out what they are charging (from Chromasia to Daily Dose of Imagery through loads of less well known photographers) and the price that popped up for a typical 12"x18" varied enormously from $20 odd dollars to over $79!! Now I know this is all subjective, but as a UK print partner draws closer this is going to be a bigger deal for me. I don't see the Fotomoto print option as a cheap, poster print service for customers (ie. $10-20) as the quality of the finished result I hear is equivalent to any fine art gallery print you could expect.

At the moment I am hovering around Daily Dose of Imagery pricing structure as although I do of course get nothing like those numbers of visitors, I do feel the quality of image in many cases is just as likely to be seen as 'worth buying to hang on the wall' if that makes sense! But young Sam is not cheap by any means (not quite 'ouch' but close!) - don't want to put people off! :-)
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  • Derek (Official Rep) June 28, 2011 20:56
    Hi Tim,

    I don't want to make this any harder, but I think the only 'solution' for this question is the one that you decide on =)

    There is a lot that goes in to a price - take water for example - "premium" waters are much more expensive, but they still sell. There are a lot of reasons why including marketing, quality, brand positioning, perceived value, scarcity, and more - it's all part of the mix.

    I'm sure there are many opinions out there, and hopefully our community will chime in, but the best quick suggestion I can offer is to find someone who has an offering similar to yours and use that as the basis for your pricing model. If you really want to get in to it, study up on sales and product marketing.

    Hope that helps a bit and kind regards,
    Derek
    • Yes you are right Derek, I think it's all a matter of perception of quality - but it's hard taking a look at your own work and evaluating it - but I guess that's just what us "artists" have to do! :0) As my photoblog evolves so I notice my style is evolving (I would recommend a blog to any photographer for just that reason) and as I gradually hone this 'style' so I hope my work will get noticed. But one thing I have found difficult - how on earth do you get your work noticed by non-photographers! Pretty much all my visitors are fellow photobloggers - nice, but fellow photographers are unlikely to buy my prints!? Maybe Fotomoto could start a print selling site collating work from it's many photographers - now there's an idea! :0)
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  • Derek (Official Rep) June 29, 2011 17:15
    Lots of good points and questions here Tim. It's true that lots of non-photographic work goes in to being a photographer =) Part of what we're trying to do here at Fotomoto is free up some of the time that would otherwise be spent taking and processing orders, leaving you more time to focus on the other stuff =)

    Your idea about the print selling site is one that's been considered here, no immediate plans, but it might just be part of what you'll see here in the future!

    Kind regards,
    Derek
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