I’m really surprised, loosing confidence
Open Keywords July 23, 2013 16:11

AdCenter conversion tracking not detected

Hi

I'm surprised that conversion tracking for MS AdCenter isn't even detected

Here is a sample current conversion tracking code 
 

<script type="text/javascript"> if (! window.mstag) mstag = {loadTag: function () {}, time: (new Date()).getTime()};</script>

<script id="mstag_tops" type="text/javascript"

        src="//flex.msn.com/mstag/site/db64e1e8-5313-41ac-8e87-a85ecafbc0a4/mstag.js"></script>

<script type="text/javascript"> mstag.loadTag("analytics", {dedup: "1", domainId: "2488787", type: "1", actionid: "145576", revenue: "975.0"})</script>

<noscript>

    <iframe src="//flex.msn.com/mstag/tag/db64e1e8-5313-41ac-8e87-a85ecafbc0a4/analytics.html?dedup=1&domainId=2488787&type=1&actionid=145576&revenue=975.0"

            frameborder="0" scrolling="no" width="1" height="1" style="visibility:hidden;display:none"></iframe>

</noscript>


Here are the requests being fired 
 

http://flex.msn.com/mstag/site/db64e1e8-5313-41ac-8e87-a85ecafbc0a4/mstag.js

http://flex.msn.com/mstag/mstag.1003102000.js

http://flex.msn.com/mstag/tag/db64e1e8-5313-41ac-8e87-a85ecafbc0a4/analytics.js?ver=1307181000


Documentation
http://msdn.microsoft.com/en-US/libra...
while it uses a different domain //flex.atdmt.com/mstag/site//mstag.js which still works

Former conversion tracking code 
 

<script type="text/javascript">

window.microsoft_adcenterconversion_domainid = 191873;

window.microsoft_adcenterconversion_cp = 5050;

</script>

<script src="https://0.r.msn.com/scripts/microsoft_adcenterconversion.js"></script>

<noscript><img width=1 height=1 src="https://191873.r.msn.com/?type=1&cp=1"/></noscript>

<a href="http://advertising.microsoft.com/microsoft-adcenter/privacy-policy" target="_blank" rel="nofollow">::adCenter::</a>


fires 
 

https://191873.r.msn.com/?type=1&cp=5050&sku=0
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  • CHAMP
    Eric P. Scott July 23, 2013 16:51
    Do you have any examples of sites actually using this? (If so, they're well hidden!)
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    good solution! good solution! (undo)
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  • Open Keywords July 23, 2013 16:54
    Really ? You don't get these ?
    Comes directely from Bing Ads interface
    I deployed it today on a site, but it's *conversion tracking*, not retargeting nor analytics, then much less frequent hits
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    good solution! good solution! (undo)
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  • Open Keywords July 23, 2013 16:57
    I forgot the final hit in the current version:


    http://2488787.r.msn.com/?type=1&domainId=2488787&dedup=1&actionid=145576&revenue=975.0

    Documentation states at the bottom of the page about debuging:

    After your conversion page has loaded, inspect the network trace. You should observe one or more calls to host flex.atdmt.com, and finally a call to host x.r.msn.com where x is the value of your account identifier and corresponds to your script's domainid. The URL should also contain parameters representing the conversion, action identifier, and revenue or shipping if specified in your script. For example, /?type=1&domainId=&dedup=1&actionid=&revenue=.
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  • CHAMP
    Felix Shnir July 27, 2013 18:25
    I'll add it to the local monitor list, tho anything MS does usually breaks their own properties. I dunno if I want to hear from hotmail users compaining that we broke their inbox =)
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  • Open Keywords October 22, 2013 15:04
    Any update on this ?
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  • CHAMP
    Felix Shnir October 23, 2013 02:10
    Well, from my local list, I've not encountered this tracker once yet.
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  • Open Keywords April 10, 2015 08:50
    Hi

    Bing Ads is moving to a new tag
    http://advertise.bingads.microsoft.co...

    It would be nice that this one gets detected, especially since it is getting both an analytics like tag (on every page, to allow remarketing, time on site, pageviews and bouce rate metrics), and a goal conversion tag, and an event tracking tag, ala Google Analytics

    Documentation :
    http://advertise.bingads.microsoft.co...
    http://advertise.bingads.microsoft.co...
    http://go.microsoft.com/fwlink?LinkId...

    Sample tag implementations

    <!-- page view -->
    <script>(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"99999999999"};o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)},i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script","//bat.bing.com/bat.js","uetq");</script>
    <!-- event with a value of 100 -->
    <script>
    window.uetq = window.uetq || []; window.uetq.push({ 'ec':'Event category', 'ea':'Event action', 'el':'Event label', 'ev':100 });
    </script>
    <script>(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"99999999999"};o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)},i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script","//bat.bing.com/bat.js","uetq");</script>
    <!-- conversion goal with a value of 120.25 -->
    <script>
    window.uetq = window.uetq || []; window.uetq.push({ 'gv':120.25 });
    </script>
    <script>(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"99999999999"};o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)},i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script","//bat.bing.com/bat.js","uetq");</script>
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