CHAMP
Eric P. Scott September 21, 2010 23:11

Missing/incomplete information on apps pages

Something's not quite right with the more recently-added What is ...? pages. For example, take a look at

http://www.ghostery.com/apps/mercent

and scroll down to where it says Application Owner:.

Do you see how it shows only one line of street address (and no city, state/province, zip/postal code, country etc.)?

I'm not exactly sure when this started happening, but it seems like it might be somewhere around the time Channel Intelligence was added.

However, some of the earlier pages have problems, too, e.g.:

http://www.ghostery.com/apps/adriver
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  • CHAMP
    Felix Shnir September 22, 2010 02:13
    Hey Eric, how are you?

    We're aware of this issue, but there is a bigger merge in progress of the Ghostery Application pages and Better Advertising Compliance Company and Company Apps pages. Here is an example of what were doing:

    http://www.ghostery.com/apps/turn will eventually become http://info.betteradvertising.com/com...

    or

    http://www.ghostery.com/apps/doubleclick will become http://info.betteradvertising.com/com...

    Obviously, they will not be the same, but the view will be similar tho with Ghostery branding and will add some more information like list of actual apps the company holds in Ghostery, popularity, and sample sites the apps were detected on.

    This change is coming soon, but there is no exact ETA yet. Let me know your thoughts.
    Comment
    good solution! good solution! (undo)
    • Eric P. Scott September 22, 2010 21:27
      Let's make sure I understand this:

      • I have the latest version of your product;

      • I am using it in a manner consistent with its documentation;

      • I do something that is in no way out of the ordinary;

      • Something unexpected happens, involving a feature that used to work.

      How is there not a problem?

      If I take a car to a dealership, and say, "I think there might be something wrong with the transmission; it's not always slipping into gear," I'm looking for the service department, not a sales pitch for next year's model. And when my friend, who is thinking about buying a new car, asks to borrow mine for a test drive, what influence is that going to have on the purchasing decision?

      Next year's model is wonderful. Next year's model is always wonderful. You've worked very hard on it; you're extremely proud of it; I get that. That's not the issue. The issue is the disconnect between vendor and customer. You need to understand your audience. Their priorities are not your priorities. Their expectations may not fully align with your business plan. They don't know what goes on behind the scenes. They don't care what goes on behind the scenes. They're focused on what's in front of them.

      My advice: You need to find some non-technical people — not "power users" — to help keep you on the right track. And when one of them naïvely asks, "well, why can't it work that way?" don't automatically dismiss them as clueless. Instead, ask yourself, "what if it did?" And that's when you have your "lightbulb moment." You go on to create The Next Big Thing, and soon enough you'll be sipping drinks on the beach.

      You're almost there. Take the next step.

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