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Hi Petar Srdanovic,

I am a long time user of IMDb, not a staff member. What I suggest below is my own opinion and may not be IMDb's official position.

What you describe is the classic problem faced by marketing and public relations: How to keep and expand your audience.

Your original audience may not be aware that you have been updating your list. I recommend that you periodically let that audience know when you make significant updates to your list. Letting people know about updates once a week is probably the most frequent you should let these people know. Summarize what you have updated and briefly tell them why this update is important. If you are unable to describe why the update is important, then do not promote the update.

I recommend that you use social media to publicize your list. Explain what your list is about and why you believe they may be interested.

You could use the IMDb message boards to publicize your list. However, please be careful not to have your posts appear as spam. One way that you can publicize your list is to include a link to your list in your IMDb message board signature and make relevant and thoughtful posts.