Other than making a 30-second visit every few weeks to look up look up who played a character in some movie or show, I never go to IMDB any more. And I certainly hope their ad revenue is way, way down. They deserve to go out of business.
A corrally of removing a key feature which kept a large and inconspicuous percentage of people returning to IMDb? I too hope they suffer for their increasing focus on revenue rather than users, though certainly not to the extent of Widsith!